Simulation-based caselets for management classrooms

Students decide.
The case responds.

Interactive caselets that put BBA and MBA students inside a decision — then show them what their choice sets in motion.

Built for Indian business schools · Runs in any browser · No installation

Caselet · Marketing Management Decision 2 of 5

A D2C skincare brand’s festive campaign is under-delivering with three weeks left. The budget is 70% spent. What do you do first?

AShift the remaining spend to performance ads
BRe-test the creative before spending more
CCut losses and hold budget for the next quarter
Consequence

Week 2 data comes back: the offer landed, the message didn’t. You’ve saved spend — but lost a week. The next decision is now harder.

The shift

A caselet students play, not just read.

A traditional case ends where the real learning begins — at the decision. Stroban caselets keep going. Every choice branches the situation, so students experience trade-offs and second-order effects instead of debating them in the abstract.

Decisions have consequences

Each choice reshapes the scenario. Students see how their reasoning plays out, then defend it in the debrief.

Grounded in Indian business

Scenarios use companies, markets and constraints students recognise — the context they’ll actually work in.

Tied to your syllabus

Every caselet maps to specific units and learning outcomes, so it slots straight into a session plan.

In the classroom

Four beats, one class session.

A caselet runs in a single lecture or lab slot — individually, in teams, or projected for the whole room.

Set the scene

A short, realistic business situation with just enough data to act on — no 20-page reading.

Make the call

Students choose among plausible options at each decision point. Every option is defensible.

Live with it

The scenario branches. New information and fresh trade-offs follow directly from their choice.

Debrief

Guided questions connect the outcome back to the concept and open the room for discussion.

Coverage

Across the management core.

Single-subject caselets for focused practice, plus integrated caselets that ask students to reason across several subjects in one situation — the way real decisions arrive.

Subjects

Marketing Management Organisational Behaviour Strategic Management Operations Management Financial Management Human Resource Management Business Ethics & Governance Entrepreneurship

Integrated caselets

  • One situation, several subjects — students draw on marketing, finance and OB together.
  • Mapped to Semester 1 and Semester 2 curricula, unit by unit.
  • Reviewed for conceptual accuracy against each sub-topic before release.
For faculty

See how the class actually reasoned.

Every caselet is instrumented. Instead of guessing where students struggled, you walk into the debrief knowing which decisions split the room and where attention dropped.

Decision pathsWhich routes the class took
Split decisionsWhere the room disagreed most
Time on taskEffort spent per decision
Drop-off pointWhere engagement faded

Illustrative — figures shown are an example, not live data.

Designed by Ullas Ramakrishnan

Professor of Management

Stroban caselets come out of the classroom, not a content farm. Each one is written and reviewed by a management educator active in teaching and research — with a working academic’s eye for what actually moves understanding, and where a scenario would ring false.

Bring a caselet to your next session.

Tell us your programme and the subject you teach, and we’ll set up a short walkthrough with a caselet you can run with your own students.

hello@stroban.app
+91 83673 54510